Music Innovation Archieven - Hit The City

Samen Alleen in het Clubhuis by YRSA

Singer-songwriter YRSA creates alternative pop mixed with poetic Dutch lyrics, in which she amplifies the 'small moments'. She has developed a live concept, in which technology is used to strengthen the bond between the artist and audience, without losing the intimacy of her music. With 'Samen Alleen in het Clubhuis', you become part of the show. Via your phone and of fellow audience members; light patterns will form, a glowing line will be drawn across the room or transform the scene into a starry night. It’s subtle, heartfelt, and true to YRSA’s mission — creating a space where people can feel together, alone.

 

Hybrid Music Vibes

The Hybrid Music Vibes project offers artists the opportunity to discover how new technologies can contribute to their artistry. Together they look for innovative ideas, new sounds and groundbreaking experiences. What technical possibilities are there and how can they strengthen their art? Through inspiring sessions with experts and work sessions, they explore the possibilities and are challenged to apply the new technologies in their work with the support of Effenaar Lab and its partners.

Hybrid Music Vibes is an initiative of Effenaar Lab in collaboration with Rockacademie Tilburg, PopCollegetour, Thunderboom Records, Bureau Difficult Things, Studio Wotto and is supported by Cultuurloket DigitALL.


Tussen Eb en Vloed by AURA

Enter the sonic universe of AURA, where classical textures and electronic soundscapes merge into an intuitive, sensory-driven composition. With her work she explores the physical and visual dimensions of sound. She presents her new installation where sound becomes visible, physical and deeply felt. Using laser beamers and smoke, real-time light patterns ripple through space in sync with her music. Each sound wave shapes a unique beam of light. Resonance becomes spatial — a vibration you can almost touch. Step inside, and experience a world where sound, emotion, and space become one grounding, tangible experience.

 

Hybrid Music Vibes 

The Hybrid Music Vibes project offers artists the opportunity to discover how new technologies can contribute to their artistry. Together they look for innovative ideas, new sounds and groundbreaking experiences. What technical possibilities are there and how can they strengthen their art? Through inspiring sessions with experts and work sessions, they explore the possibilities and are challenged to apply the new technologies in their work with the support of Effenaar Lab and its partners.

Hybrid Music Vibes is an initiative of Effenaar Lab in collaboration with Rockacademie Tilburg, PopCollegetour, Thunderboom Records, Bureau Difficult Things, Studio Wotto and is supported by Cultuurloket DigitALL.


Stad van Glas by puntjudith

Dutch singer puntjudith makes expressive, electronic pop music. Her music interweaves raw sounds, heavy beats and pulsating basses with personal and existential lyrics, striking the chord of a generation that is looking for connection in an increasingly digitized and individualistic world. During her Hit The City performance she will present her new works from her recent album 'Stad van Glas', which was released last May. Inspired by her grandfather's letters and diaries, her latest single 'Blijf', reflects on embracing imperfection and maintaining hope in chaotic times. The track is a love letter to the future and marks a new phase in her career.

 

Hybrid Music Vibes

The Hybrid Music Vibes project offers artists the opportunity to discover how new technologies can contribute to their artistry. Together they look for innovative ideas, new sounds and groundbreaking experiences. What technical possibilities are there and how can they strengthen their art? Through inspiring sessions with experts and work sessions, they explore the possibilities and are challenged to apply the new technologies in their work with the support of Effenaar Lab and its partners.

Hybrid Music Vibes is an initiative of Effenaar Lab in collaboration with Rockacademie Tilburg, PopCollegetour, Thunderboom Records, Bureau Difficult Things, Studio Wotto and is supported by Cultuurloket DigitALL.


OK AI by DOMNIQ x WERC

OK AI - Pilot Work-In-Progress

Step into the future of music and visuals. During Hit The City, you will be able to try out the very first version of OK AI – a new interactive installation where you become the composer, creator, and designer, making music and visuals together with technology. You’ll perform alongside real robots and smart software. This is your chance to help shape the development of a mobile concert hall packed with technology that will tour the world starting in 2026. Share your thoughts, take part in the testing, and prepare to be amazed.

Developed by DOMNIQ (artist Dominique Vleeshouders) and the WERC Collective, and supported by leading partners such as Adams, Muziekgebouw aan ’t IJ, Effenaar, and ESNS, OK AI stands at the forefront of creative innovation.


Effenaar Living History by Effenaar + 4DR Studios

Dive into the rich history and iconic concerts of Effenaar through an interactive VR experience. History, music and fun: Get a sneak peek of Effenaar's own VR experience! Stroll around nostalgic rooms and find objects that will let you experience bits of the tumultuous 70's and 80's, when bands like Joy Division, Talking Heads, and Red Hot Chili Peppers made their debut at Effenaar. The experience is built by 4DR Studios and supported by Podiumkunst.net.


Passage Of Time by Anneke van Giersbergen

Dutch singer Anneke van Giersbergen is known for her powerful voice and music versatility. With her VR experience, she brings her captivating stage presence to the digital world, where she presents her brand-new song 'Passage Of Time'. Step into her world and walk alongside Anneke – who appears as a hologram. You can move through four parts of the day; morning, afternoon, evening and night. Each part is accompanied by its own version of the song and a different environment to explore.

 

HYMNE - Let's go beyond the traditional stage
Within the project HYMNE, 4DR Studios and Effenaar Lab have developed four immersive virtual mini concerts together with artists Anneke van Giersbergen, WITT, CHARLOT and Dylan van Dael. Each experience revolves around one song, in which audio, image and technology come together in an AR, VR or MR experience. Dive into their projects and let music and digital elements surprise you in new ways.

HYMNE is a collaboration between the cutting-edge platform CORTEX2, tech pioneer 4DR Studios and Effenaar. The project is supported by the EU.


Lost Like Alice by CHARLOT

CHARLOT is a band around singer-songwriter Lotte Mulder, who is inspired by the stories behind art, books, films and life. By combining warm strings, synthesizers, her serene voice and dark electronics she turns these stories into music. With their VR experience, they bring their sound to life visually and invite you into their surreal Wonderland. Roam around scenes directly inspired by the lyrics of their song 'Lost Like Alice' from CHARLOT's debut album. Immerse yourself in their story and find the right objects to move onto the next scenes. Forget logic and rules and lose yourself in the mystery of this dream world.

 

HYMNE - Let's go beyond the traditional stage

Within the project HYMNE, 4DR Studios and Effenaar Lab have developed four immersive virtual mini concerts together with artists Anneke van Giersbergen, WITT, CHARLOT and Dylan van Dael. Each experience revolves around one song, in which audio, image and technology come together in an AR, VR or MR experience. Dive into their projects and let music and digital elements surprise you in new ways.

HYMNE is a collaboration between the cutting-edge platform CORTEX2, tech pioneer 4DR Studios and Effenaar. The project is supported by the EU.


Better If I Go by Dylan van Dael

After years of working as a producer, writer and guitarist for acts like Joost, multidisciplinary artist Dylan van Dael is creating his own audiovisual universe. With his works, he creates hybrid between indie, alternative pop, electronic melancholy and a visual world around the chrome-colored 3D character Pokka. The unique character embodies the balance between togetherness, individualism and the increasing loneliness that digitization brings. With the track Better If I Go, he adds a new part to his universe. In this mixed reality experience you gather around Pokka, and while the song is playing, the space around you slowly transforms into a dreamy digital world. Dive in and watch Pokka come to life!

 

HYMNE - Let's go beyond the traditional stage

Within the project HYMNE, 4DR Studios and Effenaar Lab have developed four immersive virtual mini concerts together with artists Anneke van Giersbergen, WITT, CHARLOT and Dylan van Dael. Each experience revolves around one song, in which audio, image and technology come together in an AR, VR or MR experience. Dive into their projects and let music and digital elements surprise you in new ways.

HYMNE is a collaboration between the cutting-edge platform CORTEX2, tech pioneer 4DR Studios and Effenaar. The project is supported by the EU.


Insomnia by WITT

WITT is an electronic music project led by Belgium singer Tine Théré, and known for its polyphonic vocals and futuristic live shows. Together with a choir consisting of singers Jens Pauwels, Edward Kuijken, Anna Dutoit, Leen Vanheers, and Lore Borremans, Théré experiments with the function and effect of choirs and vocals in spatial audio. The songs are about experiences in different types of relationships, this reflects both in the lyrics and in the atmosphere and sound of the music. Around the song Insomnia, WITT has now developed a dreamy world. Lay down in a hammock and immerse yourself in their scenes where virtual shadows, music and influences from online visitors come together.

 

HYMNE - Let's go beyond the traditional stage

Within the project HYMNE, 4DR Studios and Effenaar Lab have developed four immersive virtual mini concerts together with artists Anneke van Giersbergen, WITT, CHARLOT and Dylan van Dael. Each experience revolves around one song, in which audio, image and technology come together in an AR, VR or MR experience. Dive into their projects and let music and digital elements surprise you in new ways.

HYMNE is a collaboration between the cutting-edge platform CORTEX2, tech pioneer 4DR Studios and Effenaar. The project is supported by the EU.


Resonance of the Self by Mirusi Mergina

Enter the enigmatic world of avant-garde artist Mirusi Mergina, who is known for her innovative sounds and otherworldly performances. During Hit The City she will present her newest work: Resonance of the Self. This immersive, ever-evolving sonic installation is linked in real-time to her own body, creating a living composition that blurs the boundaries between performer and performance. Step into a cocoon-like environment, and become a silent witness to her vulnerability.

 

Hybrid Music Vibes 

The Hybrid Music Vibes project offers artists the opportunity to discover how new technologies can contribute to their artistry. Together they look for innovative ideas, new sounds and groundbreaking experiences. What technical possibilities are there and how can they strengthen their art? Through inspiring sessions with experts and work sessions, they explore the possibilities and are challenged to apply the new technologies in their work with the support of Effenaar Lab and its partners.

Hybrid Music Vibes is an initiative of Effenaar Lab in collaboration with Rockacademie Tilburg, PopCollegetour, Thunderboom Records, Bureau Difficult Things, Studio Wotto and is supported by Cultuurloket DigitALL.


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